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Round | # of Teams | Deliverable |
1 | ~100 | - Idea Summary (document). See template Judging: Judges will assign a 1-7 score in several categories based on the information provided in each teams idea summary. Teams with the highest scores are advanced to Round 2. |
2 | ~30 |
- Private info
- Pitch Deck (powerpoint) and/or revised and expanded Business Plan
- Blog about pitch decks - http://blog.guykawasaki.com/2005/12/the_102030_rule.html
- Sample Business Plans - http://sites.google.com/site/dukestartupchallengeorg/resources
- Answers to Eligibility Questions - https://docs.google.com/forms/d/19KjwUv1V0V0nFMcvhBm0sLBAxN-UaFq2lenBmiLmGtY/viewform - Public info - Video of Investor Pitch or Demo (Up to 15 minutes) - See these examples from last year: http://sites.google.com/site/dukestartupchallengeorg/2011-2012/Round-2 - Profile on Indiegogo (with Video embedded)
Judging: Judges will look at Round 2 materials to select which teams will receive a $5,000 stipend for the summer program. Any team that raises $5,000+ on Indiegogo is eligible to participate in the summer program and the Demo Day, but will not receive the $5,000 stipend. |
Demo Day | ~15 teams |
- Live pitches - Award of summer stipends |
3 - Summer | - Work on your startups during the summer | |
Demo Day Event | - Awarding of prizes |
- Round 1
- Overview
- Entrants must submit an idea summary (see 2 below)
- Judges will look at each team's idea summary and decide if they move to the next round.
- Writing the Idea Summary
- The goal of this round is to provide an easy access point for participants to put their idea on paper in a relatively straightforward document. Ideally the document does not take much time, but does a good job of describing the idea. Theoretically, a team should be able to come up with an idea a few days before the deadline, and write down enough of their idea to present a compelling case.
- We require you to answer the questions provided here in this template. We provide guidance to all judges that they should not expect to see every single part of an "Idea Summary." That being said, some judges will want/expect this anyway. Therefore, using an Idea Summary as a guiding format may be most beneficial to the team. Some other samples and helpful articles can be found here (though it should be noted that the samples were from our previous years' 2 page limit)
- Length: The entry can be between 1 to 15 pages. We understand that some teams may have materials that are slightly longer but to keep a somewhat even playing field, entries longer than 15 pages will either be cut off or will not be judged, as determined by the sole discretion of the organizers.
- Cover page: A cover page counts as part of the page limit (i.e. 15 pages of content and a cover page count as 15 pages).
- Graphics: Photos/pictures can be used in the body of the document and are welcome and encouraged.
- Others: Having a demonstration product, powerpoint, or video online is welcome and encouraged. We encourage you to include a reference to those materials within the body of your document.
- Public: Should your team advance to Round 2, your idea summary will be posted on a page on our website, as in this Round 2 example. You will have the opportunity to revise it, should you wish.
- Submitting the Entry
- iStart: By the deadline for this challenge, each team must submit an Idea Summary (8.5” x 11”) document via iStart.
- Submission: Only one team member needs to submit the Idea Summary via iStart; you do not need multiple team members submitting the same entry.
- Tracks: Each team can enter one, and only one, Functional Track. In addition, a team can qualify for any Special Interest or Pilot Tracks for which they meet the requirements.
- Saving: Please title your document "TeamName.docx". Microsoft Word format is preferred, but PDF is also accepted.
- Judging Process
- After receiving the Idea Summaries, several dozen judges will review the documents and provide scores. Between 3 and 50 judges will review each submission. Judging takes a lot of time, and some judges provide feedback for each team. If we receive feedback, we will provide that feedback to you through iStart.
- Round 2
- Overview
- Up to 30 teams (and possibly more) will be invited to:
- Submit an expanded document (private)
- Record and post an investor pitch on YouTube (public)
- Revise their Idea Summary for public posting (public)
- Create and Indiegogo campaign
- We will take your public information including your idea summary and post them on a page on our website. By participating in the Duke Startup Challenge, you are giving us permission to post your video and your idea summary answers. See this Round 2 public page sample
- All materials for this round should be submitted before the second round deadline
- Judges will look at all of the information to determine
- The winner and runner-up for each track
- The top ~10 overall teams (who will be considered for participation in the Demo Day).
- Writing and Submitting an Expanded Document (Private) -- 3 Options
- Option 1: Submit a Business Plan
- Length: A written document from 10 to 35 pages (8.5” x 11”), including the cover page, executive summary, exhibits, financials, and appendices. The goal of the 10 to 35 page entry is to make the requirement low enough that competitors with a totally new idea can complete the document within a reasonable amount of time, but large enough that competitors with existing materials do not need to spend a lot of energy reducing their material just to fit within the competition guidelines. Our estimation is that this range is sufficiently fair that judges can compare the two without automatically being biased towards one or the other. Entries longer than this will be cut off by the organizers, or not judged at all.
- It should be noted that some judges have a bias against business plans, while some have a bias for business plans.
- Some samples and helpful articles can be found here
- Option 2: Submit an Investor Pitch Deck (preferred)
- Type: The pitch deck is usually done in Powerpoint (or PDF), but can also be done in other formats. Make sure it's a format you think the judges will be able to read, we make no guarantees that they'll have the software necessary to read your pitch. Prezi is fine - submit a simple pitch deck with a link to your Prezi.
- Length: There is no limit to the number of slides, though 10-30 is the norm.
- In recent years, some entrepreneurs, particularly in the IT, Internet & Media space, have effectively used pitch decks as their sole document for going to market and/or raising money, and many investors are used to seeing pitch decks as the main document.
- Some samples and helpful articles can be found here
- Option 3: Both a business plan and an investor pitch deck.
- If interested, you can create and submit both documents.
- While we do not guarantee confidentiality in any way, we intend to only share the expanded documents with the judges.
- Recording and Posting an Investor Pitch or Demo on YouTube (public)
- In addition to the expanded document(s), the judges will have access to an Investor Pitch or Demo that you create and post on YouTube.
- Length: Up to fifteen minutes long
- Editing: You can edit the video as much as you like but note that no technical support will be provided.
- Easy: A person talking at the camera
- Medium: A person talking and showing the slides on screen
- Advanced: Animations that display the concepts, High Production Values, lots of cuts
- Example: Jellyfish Art on Kickstarter (Duke alum Alex Andon)
- Example: Nanoly video from Duke Startup Challenge Spring 2012
- Production:
- You can do the production by yourself or you can enlist help from whatever source you find.
- For on-campus help, take a look at Duke's Multimedia Project Studios. This is an amazing resource and should be seriously considered.
- You can rent video cameras at The Link
- Content: Teams should assume that some judges will have read the materials beforehand, and some will not. The video can use props, video clips, animations, audio tracks, demonstrations, actors, etc.
- Eligibility: The video is considered a "pitch" and therefore all members who present, narrate, or voiceover the video must be eligible per the eligibility rules found above. They must be Duke students (as defined above). And it should be noted that Special Interest Track competitors must adhere to the special qualifications for their track in all pitches and all rounds.
- "Potential customers" can appear in the video, as long as they are not a part of your startup. The point of this addition is, if you have potential customers who can express the need for what you are offering, you are allowed to show them.
- Exceptions can be made at the sole discretion of the Duke Startup Challenge. The purpose of these rules is to prevent non-Duke founded teams from just recruiting a Duke student for the purposes of eligibility, but doing all the hard work themselves.
- Good advice on your presentation
- Ryan Spoon '03, Polaris Ventures, "How to Create an Early Stage Pitch Deck"
- Venture Hacks tips on your presentation
- Idea Summary Posted Online (public)
- The Idea Summaries will also be posted online. The goal is to provide each team a public written representation in addition to the video.
- Revising your Idea Summary: Teams who want to revise their summary (e.g. to remove sensitive information) should do so and resubmit the document with their other Round 2 materials.
- We will copy and paste the Idea Summary onto the web page. While we will do our best to keep the document layout and pictures in the same order, we cannot guarantee that it will look the way you intended. Also, the standard fonts will be used for all text, so any custom fonts will be lost.
- Indiegogo Campaign
- Teams are encouraged to develop a crowdfunding campaign on indiegogo.com to attempt to raise $5,000.00 or more to support their startup.
- Crowdfunding campaigns should comply with all applicable rules for campaigns on those sites, all applicable Duke Startup Challenge rules, and state and federal laws.
- Round 2 Judging
- Determining Winners: Judging is done virtually and in person. Each team has a randomly assigned number of judges. In addition, a selection committee will review the results and make the final selection of Round 2 winners.
- Round 3
- Round 3 Pool: The teams in the pool are candidates to make it to Round 3 and are NOT guaranteed admittance into Round 3. The Round 3 Pool is made up of:
- Round 2 teams that score highest from the Round 2 judges (preferred method)
- Round 2 teams that raises over $5,000 via Indiegogo (self-funding method)
- Other teams (in or out of the Duke Startup Challenge) that are run by Duke students that have raised money since the beginning of the competition from outside investors (like Dorm Room Fund invests $20,000, or the Duke Angel Network, or Innovation Jam), or have won another university competition (like ACC Inventure Prize, or an NC IDEA grant), or have been accepted into a startup accelerator program (like Y Combinator or 500 Startups).
- Round 3 Finalist Selection: After the Round 3 pool is determined, we use a selection committee to determine the Round 3 teams that will advance to the Summer and receive the stipend. This selection committee is made up of several Duke alumni who choose the teams that should receive the stipend. They can use their sole discretion to choose teams, even if those teams were highly rated by the judges, or if those teams raised $5,000 on Indiegogo.
- Teams that receive money from other programs to fund their startup or fund their summer will not receive additional money from the Duke Startup Challenge. In other words, teams can't "double dip" from both the Duke Startup Challenge and another program.
- Demo Day Event
- Overview
- The Demo Day event serves as both a showcase for some of the top teams in the Duke Startup Challenge as well as a mechanism for determining the winning team
- .After the second round, there will be a Round 3 pool of finalist teams, based on the scores and the Indiegogo campaigns (approximately Top 10).
- As of 2017-2018 there is no Grand Prize
- Selection
- Determining the Demo Day Teams: During the summer, the selection committee will examine and determine the top teams of the whole challenge. At the end of the summer, the top teams will be considered for pitching at Demo Day. There is no set limit on the number of teams that are eligible, but it's generally in the range of 3 to 8 teams (e.g. it could be 3 teams one year and 7 teams another year).
- If students are based outside of Durham for their program, they are allowed to pitch from remote locations. We cannot guarantee the technical requirements surrounding the pitch will work, but we have successfully pitched via Skype, WebEx, etc... Team pitches from remote locations must be live, not pre-recorded.
- Missing your time slot: For teams that miss their time slot for any reason (technical problems, conflicting event, traffic, etc...) they will not be allowed to pitch at a later time in the event. Exceptions are at the sole discretion of the organizers.
Inventions developed by Duke University faculty and staff:
- Participants who join teams working on technologies owned by Duke University may be asked to sign additional confidentiality agreements agreeing to take reasonable care to avoid disclosing confidential information related to their projects. Any questions related to technologies owned by Duke University should be directed to the Office of Licensing and Ventures (OLV). If the research is developed using Duke resources (including University time, funds and/or facilities), we encourage disclosure of intellectual property to OLV as soon as possible.
- If a company is successfully launched under the Duke Startup Challenge, the team members may approach OLV with a proposal for licensing the Duke inventions. However, OLV is not obligated to enter into any business relationships with the new company.
- OLV is available as a resource to Duke students involved in the Startup Challenge. If there are questions about the licensing process, intellectual property protection and/or general questions about commercialization of research-based technologies, please contact OLV. However, OLV will not disclose specific information on any particular licensing deal.
- THE PRECEDING REFLECTS POLICY GUIDELINES OF THE DUKE STARTUP CHALLENGE AND THE OFFICE OF LICENSING AND VENTURES GENERALLY. IT IS NOT MEANT TO SERVE AS A SUMMARY OR DESCRIPTION OF RELEVANT LAW OR TO SERVE AS A SUBSTITUTE FOR QUALIFIED LEGAL COUNSEL.
Prize Distribution
If a team wins $10,000 or more from the Duke Startup Challenge, the team members agree to incorporate or form a business association (e.g. Corp., Inc., LLC, LLP, etc.) with ownership interests divided according to a capitalization table submitted as part of the registration process in the later parts of the competition. Subsequently, the organizing committee will award winnings payable to this specific business entity; after which it is the responsibility of the business to determine how the prize money is utilized. Team members will be required to appoint one of its members to be the Business Association’s official representative (“Representative”). On behalf of the Business Association, and in the absence of a dispute, the Representative will receive any and all monetary prizes awarded to the team resulting from the competition.
Any teams wishing to have individuals compensated directly rather than through an incorporated legal entity will be subject to the approval of the Duke Startup Challenge organizing committee and one or more University administrators. To be paid directly, a student must have a taxpayer identification number, and be a citizen or permanent resident of the United States or have the necessary visa status to join the Duke payroll to receive prize money distributions.
Duke University and the Duke Startup Challenge will not receive equity stakes in the participating companies simply as a result of award in the competition. Prize money awards do not create an ownership interest in the companies for either Duke University or the Duke Startup Challenge. If a company participating in the challenge decides to pursue commercial development of intellectual property rights owned by Duke, however, the team should consult with the Office of Licensing and Ventures (OLV).
It should be noted that in some cases, Duke University is required to withhold the taxes for the prize money. In those cases, the prize recipient will only receive the after-tax money associated with the prizes.
To receive prize money, teams must provide the appropriate information required by Duke University for tax purposes which may include Federal Employer ID Number (FEIN) or Social Security number of the individuals receiving money, permanent mailing address. If required by law, Duke University may send a tax statement to the team/individual that has received the prize money.
- Participants who join teams working on technologies owned by Duke University may be asked to sign additional confidentiality agreements agreeing to take reasonable care to avoid disclosing confidential information related to their projects. Any questions related to technologies owned by Duke University should be directed to the Office of Licensing and Ventures (OLV). If the research is developed using Duke resources (including University time, funds and/or facilities), we encourage disclosure of intellectual property to OLV as soon as possible.
- If a company is successfully launched under the Duke Startup Challenge, the team members may approach OLV with a proposal for licensing the Duke inventions. However, OLV is not obligated to enter into any business relationships with the new company.
- OLV is available as a resource to Duke students involved in the Startup Challenge. If there are questions about the licensing process, intellectual property protection and/or general questions about commercialization of research-based technologies, please contact OLV. However, OLV will not disclose specific information on any particular licensing deal.
- THE PRECEDING REFLECTS POLICY GUIDELINES OF THE DUKE STARTUP CHALLENGE AND THE OFFICE OF LICENSING AND VENTURES GENERALLY. IT IS NOT MEANT TO SERVE AS A SUMMARY OR DESCRIPTION OF RELEVANT LAW OR TO SERVE AS A SUBSTITUTE FOR QUALIFIED LEGAL COUNSEL.
Prize Distribution
If a team wins $10,000 or more from the Duke Startup Challenge, the team members agree to incorporate or form a business association (e.g. Corp., Inc., LLC, LLP, etc.) with ownership interests divided according to a capitalization table submitted as part of the registration process in the later parts of the competition. Subsequently, the organizing committee will award winnings payable to this specific business entity; after which it is the responsibility of the business to determine how the prize money is utilized. Team members will be required to appoint one of its members to be the Business Association’s official representative (“Representative”). On behalf of the Business Association, and in the absence of a dispute, the Representative will receive any and all monetary prizes awarded to the team resulting from the competition.
Any teams wishing to have individuals compensated directly rather than through an incorporated legal entity will be subject to the approval of the Duke Startup Challenge organizing committee and one or more University administrators. To be paid directly, a student must have a taxpayer identification number, and be a citizen or permanent resident of the United States or have the necessary visa status to join the Duke payroll to receive prize money distributions.
Duke University and the Duke Startup Challenge will not receive equity stakes in the participating companies simply as a result of award in the competition. Prize money awards do not create an ownership interest in the companies for either Duke University or the Duke Startup Challenge. If a company participating in the challenge decides to pursue commercial development of intellectual property rights owned by Duke, however, the team should consult with the Office of Licensing and Ventures (OLV).
It should be noted that in some cases, Duke University is required to withhold the taxes for the prize money. In those cases, the prize recipient will only receive the after-tax money associated with the prizes.
To receive prize money, teams must provide the appropriate information required by Duke University for tax purposes which may include Federal Employer ID Number (FEIN) or Social Security number of the individuals receiving money, permanent mailing address. If required by law, Duke University may send a tax statement to the team/individual that has received the prize money.
DISCLAIMERS
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THE ORGANIZING COMMITTEE RESERVES THE RIGHT TO DISQUALIFY ANY ENTRY IN ITS’ JUDGEMENT THAT VIOLATES THE LETTER OR THE SPIRIT OF THE COMPETITION GUIDELINES.
- The Duke Startup Challenge competition and its organizers assume no responsibility to ensure the confidentiality of any information disclosed during the competition.
- Select the winner of the DSC Clean Energy Track.
- Select the team to send to the ACC Energy Challenge.
- Team A (both) qualifies for the DSC and the ACC (I.e. Fills the eligibility requirements for both competitions)
- Team B (DSC only) qualifies for the DSC but not the ACC (Ex. Team does not have 50% of its formal team members attending U.S. universities and colleges.)
- Example: SampleTeam is composed of one Duke student and two non-Duke students. Under the rules of the DSC, the team is eligible for the DSC. But under the rules of the ACC, the team is not eligible because ACC teams must be 50% owned by current students.
- Team C (ACC only) does not qualify for the DSC but does qualify for the ACC (Ex. Team is a previous DSC Grand Prize Winners.)
- Example: HyTower won the Duke Startup Challenge Grand Prize in 2011, so they are not eligible to win the Duke Startup Challenge again, but they are eligible to compete in the ACC.
- Team D (both), just like Team A, qualifies for the DSC and the ACC. In the following scenarios, Team D is always the worst team.
- Team A (both)
- Team B (DSC only)
- Team C (ACC only)
- Team D (both)
- Team A (both) - will compete in the DSC Finals
- Team B (DSC only)
- Team D (both)
- Team A (both) - will compete in the ACC Finals
- Team C (ACC only)
- Team D (both)
- Team B (DSC only)
- Team C (ACC only)
- Team A (both)
- Team D (both)
- Team B (DSC only) - will compete in the DSC Finals
- Team A (both)
- Team D (both)
- Team C (ACC only) - will compete in the ACC Finals
- Team A (both)
- Team D (both)
- Team C (ACC only)
- Team A (both)
- Team D (both)
- Team B (DSC only)
- Team A (both) - will compete in the DSC Finals
- Team D (both)
- Team B (DSC only)
- Team C (ACC only) - will compete in the ACC Finals
- Team A (both)
- Team D (both)