The Problem: Looping during Colonoscopy
Colonoscopy remains the gold standard for colorectal cancer screening and demand for the procedure continues to grow. Colorectal cancer is the second leading cancer killer in the US, and the CDC recommends that all adults aged 50 and older undergo colonoscopy at least once every 10 years. Despite vast advances in surgical technology, nearly 75% of the 12.5MM+ colonoscopies per year in the US require the use of manual intervention to complete the procedure due to a complication known as sigmoid looping. Looping occurs when the colonoscope is moved upward through the sigmoid region of the colon yet becomes stuck and distends the colon outward, forming a loop, due to a lack of anatomical support. Looping generates internal pressure and pain for the patient and generally requires hands-on external pressure from the operator or a surgical technician to be resolved. In addition to external pressure, patients often have to be re-positioned to complete the procedure. Overall, looping increases costs, reduces procedural efficacy and efficiency, and increases both patient discomfort and operator fatigue.
The Solution: ColoWrap®
ColoWrap is a patent-pending, disposable abdominal binder designed specifically to prevent the formation of loops during a colonoscopy. The non-invasive device is simple, easy to use, and highly effective. Just prior to a colonoscopy, the ColoWrap is secured around a patient’s abdomen. Once fastened, the device exerts a firm, uniform level of counter-pressure to prevent looping of the colon, facilitating a smooth advancement of the colonoscope. By preventing looping of the colon, ColoWrap makes colonoscopies more comfortable for patients, easier for doctors, and significantly reduces the need for manual pressure and patient position change to complete the procedure. This saves time and money and allows doctors to be more productive.